Penetrate consumers mind
The human brain is made up of , million neuron's interconnected in The goal is to penetrate consumers' minds, to gain a better understanding of their.
“ We wish to deeply penetrate into the consumers mind ”
What does a Buddhist monk meditating in a soccer stadium during a game have to do with Coca-Cola? Everything, says Gerald Zaltman, a maverick marketing professor at the Harvard Business School. But he is best known as the creator of ZMET (pronounced ZEE-met), the Zaltman Metaphor.
Description:What advice do you give to other business owners? The goal is to penetrate consumers' minds, to gain a better understanding of their behavior and to be able to predict, as far as possible, their future purchasing decisions. On one hand, we offer a view of the consumer mind for all those professionals who work in the field of marketing such as market research, advertising, media, sales, etc. What have been your biggest challenges in running your Business so far? We both work hand in hand. For example, there are various cinema halls across India, but there are few which have recliner seats to offer. Rising penetration should translate into rising market share for the leader as well.
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